At the time I’m writing this, Pinterest isn’t exactly “news” but it’s still as trendy as ever. At a glance, you might not appreciate the brilliance of a social networking platform that revolves around images, but when Pinterest arrived on the scene, we had Facebook, we had lots of blogging, and of course we had YouTube, but there wasn’t really any platform that featured images besides stock photos and – well – some X-rated websites.
Fast forward to 2014 and Pinterest arguably drives more traffic to websites and online stores than any other social networking platform! And since the goal of every single webmaster involves how to generate traffic, Pinterest is nothing less than a gold mine for anyone with a website, if they are creative enough to take advantage of this incredible resource that is completely free to use.
I am personally guilty of having overlooked Pinterest for way too long. I knew about it and my fiance used it religiously for our wedding, but I still overlooked Pinterest despite the fact that I’m an Internet Marketer on top of it all! As it turns out, this is one of the most foolish oversights in my career as an Internet Marketer particularly because I had paid for inferior traffic at times when I could have had natural, targeted, and even viral traffic coming in swarms… for FREE!
So in this article, I’m going to share some of the ways in which you can take advantage of this resource and start sending high quality traffic to your website.
I’m actually going to begin with an example because I love using examples! You might also consider this a real life application because it’s completely based on how Pinterest is useful to my fiance, a casual Internet user.
Imagine Sally has a knack for creating some really tasty concoctions with food, so she decides to make her own dinner recipe blog. Each blog post is another recipe that Sally comes up with and she includes complete details and pictures that correspond with the process. When the meal is complete, she takes a picture of the final result. Sally uses Pinterest to post pictures of her favorite dishes, all of which she created and published to her blog.
Meanwhile, a homemaker in Nevada is getting ready to prepare dinner for her family and decides to surprise them with something a little different this evening. So she fires up Pinterest and starts browsing for pictures of homemade recipes and something catches her attention… it’s a picture of one of Sally’s recipes!
A picture is enough to grab someone’s attention and make their mouth water, but it’s not going to help much in the way of teaching us how to actually make the dish, but Pinterest has that taken care of for both Sally and the homemaker.
Pinterest allows you to upload images from a website by entering the website’s address and selecting which image to share from that website. In doing so, whenever another Pinterest user clicks on that image, they are directed to the source page of that image. In other words, when someone clicks on Sally’s images, they will be redirected to the blog post featuring that particular recipe. And that’s what we Internet Marketers like to call “laser targeted traffic”!
But that’s not where the benefits end for Sally. People visit her website when they are interested in one of her recipes, right? Well, it’s very likely that anyone looking for recipes online have looked for recipes online before, so if Sally has an engaging blog with other cool unique recipes, there is a chance for each of these visitors to become returning visitors which is the best type of visitor a webmaster could ask for.
Hopefully my example helps you visualize the extent of Pinterest’s viral potential and power to generate traffic in the form of targeted visitors, but we can definitely keep going with this, so please read on.
One of my favorite strategies is to create a pin board with the same name as your blog. For example if you have a blog called “Dogs and Cats Blog” you would also have a pin board called “Dogs and Cats Blog” and whenever you publish another post to your blog, pin one of the images. This is a good SEO practice for your blog and helps with your ranking on Google.
While we’re on the subject of using Pinterest for increasing traffic, infographics are another great idea and they also represent one of the hottest online trends. And since Pinterest users love to share infographics by clicking to “re-pin” that means if you create a catchy infographic, it could have a viral effect with enormous benefits for its creator.
Whenever someone re-pins an image, it is shown on their Pinterest page. Moreover, if someone clicks on your image from another Pinterest page, they will be redirected to your blog or website since you are still the author of that pin. If you’ve used Pinterest long enough, you probably have a sense for the frequency at which Pinterest users love to re-pin cool images, so that should give you a pretty good idea about how this can benefit webmasters.
“But I’m not advanced enough to create infographics in Photoshop!”
News flash! You don’t need to use Photoshop to create elegant infographics that are arguably more effective than those created with Photoshop. Ever heard of Microsoft Word? I’m pretty sure you know how to use that software if you’re using a computer! Microsoft Word happens to be excellent for infographics as well and you could also use Powerpoint, so I’m afraid you do not have any excuses now!
Hopefully this gives you an idea of how powerful Pinterest can be, particularly when it comes to increasing traffic flow to your website. The best thing about all of this has to be the fact that Pinterest traffic is free targeted traffic which is the same thing many webmasters empty their wallets to get.